Our Story

Why MuteWake exists

Alarms are treated as a personal problem. They aren't. They're a shared one.

Everyone who has ever set a 4:40am alarm in a room with another person in it knows this. The alarm has to be loud enough to pull you out of deep sleep, which means it is loud enough to pull everyone else out too. There is no volume that solves for both. So somebody loses — usually the person who didn't have to be up.

The workarounds are all bad. Turn it down and you sleep through it. Put the phone across the room and you wake the household on the way to it. Use a smartwatch and you're charging it every second day, and the buzz is too polite to work on anyone who genuinely sleeps heavily.

MuteWake started from a simple observation: the problem isn't the alarm, it's where the alarm goes. Put it in the room and it's everyone's. Put it on a wrist and it's one person's.

What we decided to build

A band that does one thing properly rather than nine things adequately.

No sleep tracking, because sleep tracking is what kills a smartwatch battery in a day and makes it useless as an alarm by the second night. No app, because an alarm that depends on a Bluetooth pairing is an alarm that will eventually fail at 4:40am. No screen, no notifications, no step counter.

Just a strong motor, three alarms, and a battery that lasts a fortnight.

The one piece of real engineering is the escalation. The vibration starts light and builds until you respond. That matters more than raw strength — a fixed-intensity alarm has a ceiling your brain eventually learns to sleep past, and an alarm that starts at maximum is just a different kind of unpleasant. Building from gentle to insistent is what makes it work on people who have slept through everything else.

The guarantee, and why it's sixty nights

Most companies offer thirty days because thirty days is the shortest period that sounds generous.

Sixty is a more honest number. Your sleep isn't the same every week — a bad fortnight tells you very little, and one good Tuesday tells you nothing at all. You need to wear something like this through a normal, boring stretch of your life before you know whether it works.

So take sixty nights. And if it isn't working, keep the band anyway. Making someone queue at a post office to prove they didn't get on with something is a strange way to treat a person who has already given you their money.

Who we're for

Shift workers. Couples on opposite schedules. Heavy sleepers who've been told, wrongly, that it's a discipline problem. New parents. People who are deaf or hard of hearing, for whom sound alarms were never an option in the first place. Anyone who has ever been the villain of a shared room at 6am.

If that's you, the band was built with you in mind.


mutewake@gmail.com